1980
Our sister company LBG Medical opened its custom orthotic laboratory developing biomechanical orthotics for the medical industry.
2012
After working with thousands of podiatrists, an orthotic solution for sandals was becoming more and more sought-after and so the idea to develop a range of luxury built-in orthotic sandals was born.
2014
Two years of research and development saw the first concept of our Biomechanical Footbed Technology and not long after our Strive sandal collection was launched in the UK.
2016
A natural leather sock was added to the footbed and because Strives had become so popular, we introduced our first Autumn/Winter collection consisting of slippers and shoes.
2017
Boots are introduced into the collection and Strives become available in various countries around the world.
2018
After twelve months in the making, we develop our first ever Elevated Collection with a more boutique feel, without compromising on any of our health and comfort benefits.
2019
This year saw the introduction of our Strive Footwear orthotic insoles so our customers could feel the same Strive comfort and support from our contoured footbed in any footwear.
2020
We listened to our customers: they wanted ‘easy clean’ sandals perfect for days out at the beach, still complete with our podiatrist-designed technology, so our beach sandal collection was born.
2021
The incredible success of Strive over the years allowed us to take a leap and showcase our Biomechanical Footbed Technology to a wider audience via TV advertisement.
2022
We introduce new memory foam footbed cushioning into all our Autumn/Winter 2022 Collection for enhanced comfort.
2022
We introduce our new Heritage Collection. An exquisite collection of loafers and boots designed on our first every slimline sole unit with our footbed technology built in.
